St. Louis Blues vs. Chicago Blackhawks Storify

I published my first Storify today on the exciting Stanley Cup Playoffs series between the St. Louis Blues and the Chicago Blackhawks. It’s game 6 between the division rivals, and the Blackhawks led the series 3-2. It’s an elimination game, so a loss for the Blues sends them home in the first-round for the second year in a row.

The Blues started hot, winning the first two games. The Hawks however have surged ever since, winning three games in a row. They now head home for game 6, looking to move on to the second round to defend their title.

In my Storify, I overview the pre-game hype, the game itself, and post-game reactions by using multiple social media outlets. These outlets include Twitter, YouTube, GIF’s, and news articles.

You can check out the Storify here:


We’re not in Jersey anymore…

So I’ve been playing around with Google Maps and just learned how to make my very own map. Below I’ve embedded the map I’ve created, which contains three cities that mean something to me. These include a town I’ve grown up in, an interesting city, and a dream city that I’d like to visit one day.


Here’s a map of cities that are important to me:

Pitching with the Pros: My Experience with #PRprochat

Earlier today, I had the chance to participate in my first ever Twitter Chat via TweetChat. I chose to join the #PRprochat, a Twitter Chat that occurs on the first Thursday of every month at 2pm EST.

The #PRprochat founder and mediator Carrie Morgan (@morgancarrie) is an author and Senior-level digital PR consultant with over 20 years of agency and corporate experience. The purpose of the chat is to engage PR practitioners, PR students, or anyone with an interest in the field, in discussion for an hour about specific public relations topics. This month’s topic: How To Measure Public Relations.

Fifteen minutes prior to the discussion, I announced my participation in the chat. As the tweets began to flow, Carrie asked that everyone introduce themselves.

Afterwards, she posed the question of how to measure PR and the results of your PR?

The conversation dived into metrics, to which I tweeted:

The tweets continued to flow, with metrics as the primary focus. Carrie tweeted about how important it is to keep the data comprehensible for clients, and I responded to this point, saying:

As the chat was coming to a close, I decided that Carrie had two of my favorite tweets from the Twitter Chat. The first was:

This was an interesting point to make. You can use metrics to gather data and gauge public opinion, but if the clients don’t value the data or opinions of their stakeholders, then it’s all for nothing. Sometimes the toughest sell is to the client, not the public.

Towards the end of the chat, a question was raised about clients and finding out what they want from their PR professionals. Carrie suggested asking:

In order to ensure that your client will be happy, you must communicate with them to establish objectives, and go through the steps of how to achieve them.

When the #PRprochat had ended, I felt I like I learned a lot. There were a number of students and experienced professionals that were discussing strategies and tips, which provided great insight to how the professionals work. The experience, however, was something very different for me. I had never participated in a Twitter Chat before, and the first 20 minutes were a little overwhelming. That being said, I eventually figured it out and was happy I could be a part of it. Overall, it was a positive experience that I felt was very beneficial.

Clint Dempsey: The U.S. Captain’s Struggles Continue

Clint Dempsey

Photo Credit: Nick Sarebi via Compfight cc

Clint Dempsey can’t catch a break. Ever since he left Premier League club Tottenham Hotspur for the MLS’s Seattle Sounders, Deuce has struggled to find consistency. He scored only once in nine appearances with his new club, and was battling injuries until the Sounders were knocked out of the MLS Playoffs by their conference rivals.

The offseason has given him some time to recover, and he completed what was a very hopeful two-month loan deal to Fulham FC, a club where he experienced major success years ago. The expectation was that the loan would help both Fulham and Dempsey, who needed some competitive action to return to form since the Sounders’ early playoff exit last November.

Unfortunately, this has not been the case. Not only has he not scored for the Cottagers, but he has played so poorly, that he has not even made the team’s 18-man roster the previous two games. What really worries both Sounders and U.S. National team fans, is that Fulham is currently dead last in the Premier League.

The U.S. captain has one more game left in his two-month loan contract with Fulham, but it’s unclear if he’ll even be able to sit on the bench for it. The loan spell has proven to be a massive disappointment for both parties.

So what’s this mean for Seattle? Or even to the U.S. Men’s National Team? Well nothing if he turns it around, but there’s no denying that his performances have been discouraging. When your star player fails to make the squad of a last place team, it’s certainly disturbing. The timing couldn’t be worse either, since:

  • He still has the pressure of living up to his big money MLS contract (only 1 goal and injury problems).
  • The national team is only four months away from the World Cup in Brazil, where they’ll need their A-game from every man on the pitch in order to advance out of their Group of Death.
  • He was supposed to gain valuable competitive game experience with the West-London club in the best league in the world, which did not happen.
  • And finally, he could arrive in Seattle with a possible dented confidence, and needs to dedicate time to his teammates (pre-season is great for building team chemistry) before the fast approaching opening day of the season.

It’s not too late for the midfielder to turn his play around. There are still a couple weeks until the Sounders opener against Sporting Kansas City, the reigning MLS champions. There is also the possibility of receiving a call up to the national team to participate in a friendly against Ukraine on March 5. But Clint Dempsey needs to get it together, and fast.

Dempsey is a game changer, and his performances for both club and country are vital. His play could decide how competitive the Sounders will be this season, in addition to how far the American will go in Brazil.

Good or Bad? The Effects of Social Media and the Web on Journalism and PR

Social media has affected both the journalism and public relations world, but has it been a positive influence, or a negative one? After reading articles and book excerpts backing both sides of the argument, it’s very apparent that there are strong opinions supporting either view. First we’ll begin with the position of those in support of social media in the two fields.

According to David Meerman Scott in his book The New Rules of Marketing & PR, we are in, “The most important communication revolution in human history” (26). He claims that the web, from a marketing and PR perspective, has opened up a big opportunity to reach specific buyers with affordable targeted information. I am in full agreement here. From a public relations perspective, the web is very helpful because it allows you to communicate directly with your buyers. It also means a simple new way of gathering information in order to gauge public opinion.

Social media also gives journalists the opportunity to spread news to a wider audience. Recent studies suggest that most users of reddit, Twitter, and nearly half of Facebook receive their news from those social networking sites. For reporters, this can be worked greatly to their advantage. More attention can be drawn to a story of yours through the new forms of social media. For example, if you write a story and tweet the link in addition to appropriate hashtags, not only will your followers be made aware of your article, but also any person on Twitter that searches for that same hashtag. The same can be said for Facebook. Through retweets and sharing, more and more attention can be drawn to you and your article.

There are also those who take a more cautious stance when it comes to the rapidly expanding social media world. Nicholas D. Kristof is one such critic, noting the alarming possibility of web-based news becoming, “The Daily Me.” There is a strong likelihood that a person with specific beliefs will tend to search only for news that backs up their personal opinions. This is most commonly found with those who keep up with politics, but lean toward liberal or conservative news. Unfortunately, the web and social media certainly can contribute to, “The Daily Me,” consisting of one-sided opinion.

Lastly, social media allows anyone to publish news of any kind. In light of that fact, the term, “democratizing the media,” has been coined in reference to the new voice of the everyday person involved in these new websites. Seth Ashley of PBS, however, refuted that claim, and said there are, “gatekeepers,” for the flow of information. The websites, and more specifically social networking sites, are companies that make their money from both advertising and the public. Unfortunately, sometimes the profits are held at a higher value than the public in the eyes of these websites, which can lead to uneven distribution of news.